The concept of our safe sex underwear is to promote the use of condoms in a fun trend setting manner, making their use the norm, creating experiences for people where they are able to take control of their health and strengthen communities, and to respond in positive ways to the fundamental purpose of life, reducing the risks to themselves or others.

Used consistently and properly, latex condoms significantly reduce the risk of contracting HIV, and sexually transmitted infections (STI's). Getting people to use them means getting to the heart of their sexual behaviour and encountering cultural issues ranging from expectations about sex to gender inequality and religious views on fidelity. The responsibility aspects do not change because each individual has the choice whether to endanger themselves, or more selfishly others, but it is paramount that each person must realise the risks involved in the failure to use condoms. Knowledge may be regarded as very weak determinant of behavioral change and as such it's a step in the right direction to give people knowledge, but also it is important to create environments
that enable people to act on that knowledge.

The underwear is produced in two colours, black and white. The men’s range consists of Thai Boxers & Classic Briefs and the ladies Thai Boxers and Thongs. All are made from 95% cotton and 5% elastane for excellent comfort and feel and all have a soft elastic waistband printed with the company logo.

SOS UK has created a unique opportunity to directly influence the behavioural patterns of young people using their products and to increase awareness, highlighting, the understanding of the dangers associated with unprotected sex.